
First and foremost, what can you afford? This isn’t the fun part, but it is important. For one, it will make your search more focused. Secondly, there is nothing more disappointing than trying on the dress of your dreams only to discover you would have to sell your first born to afford it. In this case, ignorance is bliss. When you are clear on your price range you will avoid wasted time, and disappointment, on dresses that are beyond your means. To find an elegant wedding dress you can afford, know your budget.
Once you do, you will be able to tell which retailers are within it and which are not. Starting early is the best way to save money. You will have time to wait for sales, compare prices, make appointments at multiple boutiques and so on. This could give you the opportunity to make an out-of-reach designer more accessible.